We’re a purpose-driven consultancy delivering purpose-driven campaigns for brands.

About us

The team at Good Form have over two decades of experience in strategising, storytelling, creating and educating so that our partners can not only develop sustainable change, but talk about it too.

Our intersectional approach is influenced by diverse industry experiences and navigating ever-changing landscapes. This shapes our commitment to progressive thinking and a focus on continuous learning.

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Transforming brands starts with culture.

Beyond our strategic consultancy and production house, at our core, we’re a collective of cultural opinion leaders, sustainability change makers, innovators, and community architects.

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Meet the Founders

  • Co-Founder & Head of Strategy

    Emma has over fifteen years experience working in Advertising, Marketing and Sustainability for some of the most well known brands in the UK. Her specialism is exploding reach and impact for brands, initiatives and organisations whose businesses are focused on positive impact and social/environmental good.

    Renowned for her cultural curation, ability to identify emerging voices, and transformational approach to retail marketing and behaviour change, Emma is also a TedX speaker and a Forbes 100 Environmentalist.

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  • Co-Founder & Content Director

    Mel is a proven strategist for brand transformation. Her track record includes driving growth for start-ups and scale-ups, building communities online and offline and making authentic, purpose-driven content that gets brands seen by the right people. With a former journalism background, she is adept at seeking out the storylines that will engage and excite.

    Her specialisms include fostering communities online and offline, distilling the cultural zeitgeist into relatable content, and developing comms and content for brands at the intersection of travel, culture, and sustainability.